Metaplanet Doubles Down on Bitcoin Strategy with $11.7 Million Purchase, Nearing Year-End Treasury Goal
Tokyo-based investment firm Metaplanet has further solidified its position as Asia’s most aggressive corporate Bitcoin accumulator with its latest acquisition of 103 BTC, valued at approximately $11.7 million. This strategic purchase, executed at an average price of $113,491 per Bitcoin, represents the company’s continued commitment to its ambitious digital asset treasury strategy despite recent market volatility.
The acquisition, disclosed officially on August 25, marks another step in Metaplanet’s systematic weekly accumulation pattern and follows closely on the heels of a substantially larger purchase just days earlier when the company added 775 BTC to its reserves for $93 million. With this latest addition, Metaplanet’s total Bitcoin holdings now stand at 18,991 BTC, representing a total value of approximately $1.95 billion at current market prices. The company’s average acquisition cost across all purchases remains a competitive $102,712 per Bitcoin, significantly below current market values.
According to performance metrics shared by company President Simon Gerovich, Metaplanet’s Bitcoin-focused strategy has generated remarkable returns for shareholders in 2025. The firm has achieved a year-to-date BTC yield of 479.5%, with its most recent quarter delivering an impressive 29.1% return. These figures substantially outperform traditional equity market indices and demonstrate the effectiveness of the company’s dedicated Bitcoin accumulation approach.
Metaplanet’s growing digital asset reserves have established the firm as not only Japan’s largest corporate Bitcoin holder but also the seventh-largest public company Bitcoin holder globally, according to comprehensive data compiled by crypto.news. This positioning places Metaplanet ahead of numerous other internationally recognized corporations that have adopted Bitcoin treasury strategies.
The company is making steady progress toward its previously announced long-term accumulation targets. In June, Metaplanet leadership unveiled an ambitious three-year plan that aims to reach 30,000 BTC by the end of 2025, followed by aggressive expansion to 100,000 BTC by 2026, and ultimately 210,000 BTC by 2027. This final target would represent approximately 1% of Bitcoin’s total fixed supply of 21 million coins, a significant milestone in corporate Bitcoin adoption.
To fund this ambitious accumulation strategy, Metaplanet has employed a multifaceted approach to capital formation. The company has utilized a combination of equity issuance proceeds and funds generated through exercised stock acquisition rights to finance its steady stream of Bitcoin purchases. Earlier this month, the firm further advanced its financial capacity by filing plans to raise up to $3.8 billion over the next two years, providing substantial dry powder for larger acquisitions as opportunities arise.
The market has responded positively to Metaplanet’s bold Bitcoin strategy. Despite a recent pullback of 26.9% over the past month, the company’s stock has delivered exceptional year-to-date performance with gains of 147.9%, dramatically outperforming both traditional Japanese equities and broader cryptocurrency market indices.
Perhaps more significantly, Metaplanet’s strategic pivot from its origins in hotel management to a dedicated Bitcoin investment vehicle has gained recognition from traditional financial institutions. The company recently received a substantial validation through its inclusion in the FTSE Japan Index, which tracks the performance of leading companies listed on the Tokyo Stock Exchange. Notably, Metaplanet was upgraded from a small-cap to a mid-cap listing within the index, significantly increasing its visibility among institutional investors and traditional portfolio managers.
President Gerovich has characterized this index inclusion as a major milestone for the company, reaffirming Metaplanet’s commitment to maintaining its position as Japan’s leading Bitcoin treasury firm while continuing to climb the global rankings of corporate Bitcoin holders. As the company continues to execute its systematic accumulation strategy, market observers will be watching closely to see if Metaplanet can maintain its rapid pace of Bitcoin acquisition and achieve its ambitious year-end target of 30,000 BTC.
